Parlez Vous France Save?

“Sometimes, I go out by myself, and I look across the water”, so sang Amy Winehouse (as did The Zutons before her, although their name doesn’t have quite the same wine-related ring to it). And sometimes I do too. I last visited Calais on a little food and wine shopping spree just before Christmas, and took a lovely little break to have a stroll on the cliffs just outside Sangatte, to wake myself up after the obligatory big French lunch. With my Boeuf Bourguignon gradually settling down, I braved the bracingly stiff sea breeze, and stopped for a few minutes to take in the view across the Channel. On that cold, but beautifully clear December afternoon, Dover’s white cliffs were still in full view. My eyes followed a never-ending stream of ferries, which gradually changed from tiny white specks on the Dover coastline into great magical behemoths, sloping gracefully into Calais harbour. I hadn’t realised it quite so acutely before, but France really isn’t very far away at all.

It’s kind of like London, really. Having travelled over on the Tunnel that morning, looking back across the water reminded me of how I felt the first time I walked from Tottenham Court Road to Leicester Square instead of Tubing it: amazed at how short a distance it actually is.  On that occasion, I vowed never to take the Underground for any journey I could make easily on foot. Now, I’m not suggesting that the same applies to the journey to France. After all, you can’t walk on water (well I can’t, anyway). Besides, the Tunnel is so quick it feels like one step away from teleportation, and you still have the choice of a more leisurely ferry trip in the sea air if you prefer, so it’s pretty simple and enjoyable whichever method you choose.

It’s a new year now, and time for a bit of a change at Majestic in France. Despite how easy it is to get over to France these days, it hasn’t always been easy to figure out how much you’re saving by shopping for your wine there. You’d have to look at the current exchange rate, the alcohol duty and VAT rates, then factor in the cost of your travel at current prices. Dodgy puns aside, I reckon “Parlez-vous France save?” seems like a fairly pertinent question: working out your savings sometimes feels like learning a new language. No wonder we Brits are so bad at learning French: we’re too busy calculating prices to have time to even flick through a phrasebook!

You’ll be pleased to hear that things are a little simpler now. We’ve always got round the exchange rate issue by showing our prices in Sterling, as well as accepting payment in Sterling. However, the big news for 2010 is that we’re now guaranteeing that all our wines will be at least £2 per-bottle cheaper than Majestic UK’s best current price which, broadly speaking, represents the saving per bottle due to the difference in tax. With so many popular Majestic favourites now available in Wine & Beer World, this will make it much easier to draw a meaningful comparison. We’ve also replaced our long-running free ferry travel offer with a simplified cash discount structure for larger pre-orders, which will benefit a greater number of customers, and remain consistent regardless of any changes in the ferry operators’ seasonal price changes.

So, now you can decipher the lingo of cross-Channel wine shopping, you can start planning your next visit. I just need to go and learn how to order something a bit lighter for my lunch. What’s French for paté?

The Award Winning Wine Course

Our free introduction to wine, The Wine Course, has now been officially recognised by industry experts and won Innovation of the Year at this year’s Drinks Retailing Awards. What’s most pleasing about winning this prestigious award is that it recognises the achievements of every team at our 152 stores for running The Wine Course with enthusiasm, passion and with bags of personality.

My first experience of The Wine Course was when I covered the presentation of a course on behalf of our Brighton Store Manager last May. It immediately struck me that what makes it quite so special is how much fun everyone has – both our guests and the store team who presents the courses.

Several courses later I can fondly look back to moments that never fail to make me chuckle at each event. In my time working for Majestic I’ve done a lot of studying on the topic of wine and I can’t remember a single day in which I’ve laughed so much as when running a two hour Wine Course.

One of these moments is concerning tasting the level of sweetness in a wine, Sweetness is sometimes tricky taste to detect in wine (you feel it as a sensation on the tip of your tongue). I find that the easiest way to isolate sweetness is to stick the tip of your tongue into the wine. Fair enough you say, each to their own, but I can assure you that this isn’t so easy when using our tapered, professional wine tasting glasses. So, I wouldn’t recommend trying this exercise at your next dinner party but I certainly find that when our small group of 8 to 10 guests tries it out the atmosphere quickly becomes even more relaxed, fun and informal!

No matter how late a night I have and how long a drive it is to the course I’m helping out with I always leave having thoroughly enjoyed myself.

I also leave every course with a thoroughly smug feeling; that I can’t believe quite how many talented, enthusiastic and knowledgeable staff Majestic are lucky to have. If we didn’t have such an array of talent an innovation such as The Wine Course would simply not be possible. So my thanks go to everyone involved in making The Wine Course as success at Majestic and to all our attendees, both of whom make every event such a special one.

For more information on The Wine Course visit www.majestic.co.uk/thewinecourse.

Matt Philpott, Marketing Manager

Double success at the Drinks Retailing Awards

The annual Drinks Retailing Awards are organised by trade publication Off Licence News, and at last night’s ceremony we continued our history of performing well by bagging a brace of awards.

As well as being named High Street Chain of the Year, we were delighted to pick up the Innovation of the Year award for The Wine Course, a free 2-hour introduction to wine that’s now being offered in the vast majority of Majestic stores. It’s a credit to all the staff who run these excellent courses that this has been recognised by the industry.

If you’ve not attended one of the courses, we have a short video to give you a flavour (if you’ll pardon the pun…)

TheWineCourse

TheWineCourse

This movie requires Adobe Flash for playback.

Interested? Contact your local store to book a course today!

New offers and Grape to Glass Spring Edition

We have just updated our website with a raft of new promotions for February, including 25% off South African wine, 20% off Portuguese wine, deals on virtually all our Argentinian and Spanish ranges, and of course unbeatable offers on Majestic favourites Champagne and New Zealand (including the brilliant new Fairhall Cliffs Sauvignon for just £4.99). All the new deals will be effective in-store from tomorrow morning.

At the same time we’re releasing the all-new Spring Edition of our Grape to Glass guide. You can download the full publication as a PDF, or browse all the content here on this blog. Highlights include interviews with Paul Mas, Mike Brown of Waimea Estate, and author and winemaker Patricia Atkinson of Clos d’Yvigne. There’s also a range of suggestions for matching wine with great British seafood and French goats cheese, as well as dishes to accompany one of the trendiest wines of the moment, Argentinian Malbec. All-in-all it’s a bumper selection of really interesting articles.

In a class of its Rhône

When I was a kid, my parents didn’t like me watching Neighbours. I think they’d heard somewhere that it was full of gratuitous sex and violence, or perhaps they were worried that I “might start using that kind of language”, or something. However, their worst fears were never realised, and the popular soap opera actually had quite a positive impact on me during my formative years. I can’t say I ever paid much attention to the storylines, but the theme tune inscribed itself indelibly on my consciousness, instilling in me two very important principles: ‘everybody needs good neighbours’, and ‘with a little understanding, you can find the perfect blend’.

Thousands of miles away from that (fictitious) Melbourne suburb, the same principles have held true for centuries in the southern Rhône valley. Arguably the most famous appellations are all roughly situated within a 25 mile radius of the southern Rhone’s winemaking hub, Châteauneuf-du-Pape. However, despite the close proximity between neighbouring appellations and the same key grape varieties providing the base of most of the region’s wines, each major appellation provides a unique take on the Rhône style. There are marked variations in soil, terrain and climate within this small locality, and understanding of these pockets of distinct terroir, coupled with long-established rules governing the varieties permitted in different blends, means that two neighbours never turn up to the party wearing the same dress. Our recent Southern Rhône wine tasting, jointly hosted by Perrin et Fils and Ogier, was a brilliant opportunity to sample some of these wines from some classic neighbouring terroirs back-to-back, with the added bonus that the majority of the wines were from the superb 2007 vintage.

First were the Perrin reds, beginning with their Vinsobres ‘Les Cornuds’. Previously coming under the Côtes-du-Rhône Villages umbrella, Vinsobres was declared an appellation controlée in its own right in 2006, and as the most northerly of the region’s appellations makes an ideal home for Syrah, which is blended 50/50 with Grenache in this wine. The raspberry-like Grenache characters seemed to dominate the nose at the outset, but after a little warming and exposure to the air, the darker fruit and savoury white pepper Syrah notes began to shine through.

Next up was the Cairanne ‘Peyre Blanche’, from vineyards situated around 20km east of Châteauneuf. The blend contains a fairly small 10% Mourvedre for additional tannic structure, but it really showed on the palate, providing tenacious grip and impressive length. In addition, the Cairanne had a noticeably perfumed nose, and would stand up really well against a hearty, herbaceous stew.

Generally considered the best southern Rhône terroir after Châteauneuf, Gigondas has sandy soils, said to be good for ‘tempering’ the Grenache grape. Perrin’s Gigondas La Gille (for my money the pick of the bunch on the evening) is an 80/20 Grenache/Shiraz blend which had a lush feel and a sense of approachability despite the pretty serious weight. 70% of the wine is matured in cask for 12 months, which gives elegance and a supple texture to the tannins, and it was just as enjoyable on its own as would be with food.

Châteauneuf-du-Pape itself is a unique and interesting appellation. The area’s overall soil type is a combination of prehistoric sea bed and a topsoil containing deposits of large stones. These stones, known as galets or ‘pudding stones’, are used like primitive storage heaters in the vineyards. During the day, they absorb the sun’s warmth, which they then release in the evenings helping to keep freezing temperatures at bay and increasing the hours of suitable ripening conditions.

A total of thirteen grape varieties including some white grapes are permitted in the blend. These are (deep breath!): Mourvedre, Grenache, Syrah, Cinsault, Counoise, Vaccarèse, Terret Noir, Muscardin, Clairette, Picpoul, Picardin, Bourboulenc and Roussanne. Perrin’s own Châteauneuf-du-Pape ‘Les Sinards’ is a blend containing only the first four, of which 30% is the robust Mourvedre. Perhaps surprisingly then, the wine had a liveliness and prettiness to the fruit that made it very approachable despite its youth, although the butch tannins and acidity will no doubt allow it to develop for some years yet.

Our final treat from Perrin was a taste of the 2007 Château de Beaucastel, which contains all thirteen grape varieties. This was a more complex proposition, with enormous power and an abundance of spicy notes on the nose, including hints of pepper, ginger and fennel. The fruit may be a touch straight-laced at the moment, but this incredible wine showed superb potential for opening up over time, and even now I’m salivating just imagining how the inky black fruits and savoury characters will further meld and evolve after a couple more years’ cellarage.

Even within Châteauneuf-du-Pape, there are various neighbouring terroirs that can be exploited to produce blends with subtle but noticeable differences in character, as demonstrated by our presentation of four different examples from Ogier’s range of 2006 wines, each named in honour of their local soil type. While the differences in the wines were subtle, two wines stood out as representing their respective soil types with the most clearly manifest characteristics. The ‘Eclats Calcaires’ are shallow, porous limestone soils with good water provision. This gives the grapes a relatively easy time, and the resulting wine was lighter and less overtly tannic than it would be from vines grown on poorer soils, where yields are low and require longer ripening. The ‘Galets Roules’ blend, on the other hand, is named after the rolled pebbles in the topsoil, that retain daytime warmth and maintain vineyard temperatures into the evening. The wine definitely conveyed that sense of warmth, with fuller body and a notably jammier character to the fruit.

The evening culminated in a taste of the glorious Châteauneuf-du-Pape 2005, Clos de l’Oratoire des Papes. For the many label geeks out there, the distinctive Clos de l’Oratoire label apparently predates the idea of embossing Châteauneuf bottles with papal insignia, hence the asymmetric design: labels designed from the early 20th century onwards tend to be symmetrical to match the embossed emblem. Seriously. And so to the more important matter of the bottle contents: a really up-front and generous wine with dark and fleshy fruit. The bouquet was huge, with captivating aromas of herbs and smoky, tarry notes. With the unfeasibly cold weather that’s still hanging around, I can’t think of anything better than sitting by the fire, cosying up with a glass of this superb winter warmer under optimum conditions! We’ve just taken delivery of this vintage at Majestic, so you can pick up a couple of bottles in the next few days while it’s on a multibuy offer still.

A big thank you must go to Kirsty from Perrin et Fils and to Julie from Ogier for their informative presentations. There really is no better way to get the feel for a region’s wines than to taste a range of similar ones back-to-back, while at the same time being given an insight into the wines’ production. Although this is particularly true of the close-knit neighbourhood of the southern Rhône, you’ll easily find a wine that’s right up your street.

Saturday Kitchen recommends Cono Sur…

Saturday Kitchen’s Susie Barrie has recommended one of our wines this morning – make the most of it now before our 20% off Chile promotion ends on 1st February.

Cono Sur Vision Gewürztraminer ‘Las Colmenas’ 2009 Casablanca Valley

£8.69
Buy any 2 Chilean still wines Save 20% = £6.95

An aromatic Gewurztraminer with a nose of violets, rose petals and lime. In the mouth the mineral notes come into focus, balancing the full, spicy characters of this exceptional grape.
Buy this wine

Burns Supper

If you’re celebrating Burns Night this year, Jonathan, Manager of Majestic Ayr, tells us his classic wine matches to accompany that all important Haggis!

I realise an Englishman talking about Burns night is about as useful as a Scotsman talking about football, but Alex Ferguson seems to do ok so give me a chance. I am qualified for this, in addition to being married to a Scottish lassie and wearing a skirt (sorry Kilt) at my wedding, I have been hosting Burns suppers with my university friends for years. Normally you would drink whisky, whisky and whisky with the meal, but I think there are some great wine matches to go with the food.

My shop in Ayr is right in the heart of Burns country, just a couple of miles from where he was born. Many of my customers get into the spirit of things with folk music, readings and events in the week leading up to Burns Night. Rabbie’s poems and songs such as A Red, Red Rose, Tam o’ Shanter and Auld Lang Syne are artefacts that have inspired a nation. This is why his friends started gathering on the 25th of January to celebrate his life and works. He was recently voted ‘Greatest Scot’, even better than Sean Connery!

A Burns supper is a great opportunity to share a meal with friends after a month of detox and saving money. They can be as simple or as complicated as you like, from nipping to the supermarket for a ready-made meal to hunting your own haggis in the highlands and preparing a lavish banquet complete with speeches, poetry and a great deal of ceremony.

There are plenty of books and websites that can give you a running order of the full procedure, but a good basic starting point is to gather a group of good friends and enjoy a brief welcome speech from the host. The ‘Selkirk grace’ is traditionally said before a starter of Cock a leekie soup. This Chicken and leak broth is ideally suited to a Chardonnay with butter and toast notes alongside crisp fruit flavours. The Kangarilla Road Chardonnay has a spicy nuttiness that balances nicely. Another option is the Bourgogne Chardonnay from Domaine Jomain which is slightly more crisp and fruity making it ideal with the range of flavours in the soup.

After the starter it is time to pipe in the haggis. My friend Fraser always recites the ‘ode to the haggis’ with unrivaled gusto. Haggis is fantastic stuffed in chicken breast or over a baked potato, but for Burns supper the only way to serve it is alongside bashed neeps and tatties. The spicy, gamey flavour of Haggis works with most robust reds, but I particularly like the Pavillion de Poyfere 2005. This is ripe and juicy with some bold cedar and liquorice hints to bring out the depth of the haggis. The Cvne Reserva Rioja is a great alternative with a more spicy, cherry fruit flavour backed up by rich leather and coffee notes. I can’t agree with Lawrence from Leith more, if you’re eating at home splash out a bit and Haggis can really bring out the best in a good quality wine.

The pudding is traditionally a sherry trifle called Tipsy Laird that works well with the dried fruit flavours in sweet wines such as the Triana PX or the Buller’s fine Muscat, but this is the point of the night when I indulge in a wee dram or two. If you’re new to whisky, I’d recommend a highland style such as the Dalwhinnie or the Dalmore which tend to be more delicate. However if you’re more adventurous, why not try one of the rich peat smoked Islays such as Laphroaig. A wonderful end to the evening.

After the meal, it is traditional to have further speeches: the Immortal Memory; to the lassies; reply from the lassies; votes of thanks; etc. but feel free to skip straight to the Gay Gordons, Highland Flings and Stripping the Willows. However far you take it, the main thing is to have a great night and possibly your first taste of a little creature called Haggis.

**Disclaimer – I know haggis isn’t really an animal but don’t tell the English**

Malmsey in Madeira

Owain John, Assistant Manager at Majestic Aylesbury, visited Madeira in September ’09, funded by the Vintners’ Bursary which he won following the WSET Advanced exam. Here, he reports on his trip.

A Steep Proposition

Touching down at Funchal airport is one of the more hair-raising landings I’ve experienced. The Madeirans are very proud of their smart, new, but rather short runway on stilts over the ocean, which features on many of the postcards available for sale on the island. This was just about the last flat piece of land we were to see for a whole week. Our hire car may not have been the most powerful around, but it is still disconcerting to find yourself having to change down into second gear on a dual-carriageway.

The Island

The Portuguese island of Madeira sits in the Atlantic Ocean, 750km from the coast of Morocco. Unlike the hot, dry climate of North Africa however, Madeira has warm, damp weather all year-round as a result of the unique combination of altitude and ocean. Warm, damp ocean air condenses as it is forced over the 1,800m peaks, which are in almost constant cloud even while the coast enjoys sunny, cloudless skies. We made the mistake of setting off for a day in the mountains in shorts and t-shirts only to find ourselves in a serious rainstorm, which was threatening to wash the road away as it ran off into the levadas. These are a network of irrigation channels which run for a total of 1,200 miles (bear in mind that the island is only 30 miles x 13 miles), bringing water down to the vegetable plots and vineyards in the valleys.

Vineyards & Picking

The vineyards themselves are quite unlike any others I’ve seen. This was certainly the first time I’ve ever seen bananas growing alongside vines. And very rarely will you see neatly pruned and trellised rows of vines. Most plots look like someone’s neglected front garden or an abandoned allotment. But appearances can be deceptive, because look more closely and, underneath the back-breakingly low canopies, you will find the whole family hard at work, picking the overhead grapes and carefully placing them in small plastic boxes. The canopies are designed to lift the vines away from the ground where they are susceptible to fungal diseases in the warm, damp climate. They also shade the berries so that full ripeness is by no means taken for granted here. The crucial thing to grasp is the fact that grape growing is a part-time occupation for the vast majority of these farmers – with the average plot being just over 1 acre, this is really just a hobby continued out of tradition rather than a commercial venture. There is a real problem that the younger generation do not see the point in continuing grape production in this way. Some firms which have a large vineyard holding of their own, such as Henriques & Henriques, are beginning to prune and trellis their vineyards in neat rows making vineyard work faster and more efficient. The slopes still preclude full mechanization however.

MWC

The vinification centre of the Madeira Wine Company (Blandy’s, Leacock, Cossart Gordon) is in the centre of the capital, Funchal. We were met by Ana Soares, PR manager, who took us straight to the grape reception area, where a lorry load of Tinta Negra Mole grapes were being unloaded. The boxes are weighed, and then checked over by the winemaker Felipe, before going into one of the two crushers. The farmers are paid on a sliding scale according to the variety and ripeness of the grapes from around €800/tonne for Tinta Negra Mole at the minimum legal ripeness, up to €1500/tonne for the classic varieties at high sugar levels. Felipe explained that in addition to checking the ripeness with a digital sacchrometer “to prevent any arguments”, he also visually assessed the grapes as A, B or C. This depended on the condition of the grapes, whether they had been crushed in transit, levels of botrytis or fungal diseases, time since picking, and level of extraneous matter such as leaves or mud from the vineyard. Also present were two members of the IVM, the governing body, who check that legal requirements are met at all stages of production, and the MWC’s agent for the village these grapes had come from. The agents are the MWC’s link with the hundreds of amateur vine-growers. They help the farmers to achieve better quality and ripeness, to get them the best price for their grapes, and they allow the MWC some control over the grape production.

Fermentation

The majority of the fermentation vessels are large autovinifiers as used in the Douro for the production of port. This allows speedy extraction without the labour costs involved in pigeage or remontage and reflects the fact that the majority of the grapes being vinified are the red Tinta Negra. The white varieties are vinified in smaller vats. The Douro is currently making a name for itself in very high quality table wine production, but there are limited opportunities for Madeira to do likewise. They simply do not, and are unable to, produce large enough quantities of the right kind of grape for this. Most table wine available in restaurants on the island is from mainland Portugal. One exception is an attractive rose produced by the MWC called Atlantis. Made from 100% Tinta Negra, we enjoyed this as an aperitif, and were also lucky enough to taste the ‘09 which had nearly completed its fermentation: prickly, sherberty and delicious. Sadly, it is only available on the island.

Maturation

It is after fermentation that Madeira takes on its unique character. Historically, Madeira was an important stopping point for ships, which used barrels of wine as ballast and sustenance on their long journeys. It was noted that having passed through the tropics, the wines took on a not unattractive caramelised character. Initially, this was thought to come from the swaying movement of the ship, and producers would hang their barrels in doorways so that each time people went through they would have to move the barrel! Some bright spark realised it was to do with temperature and producers have since found various ways of imitating the heating process. The cheapest method is the estufagem, huge concrete vats in which the wine is gently heated up over a period of months. The better quality wines go into the canteiro system, which is a series of attics above the estufagem. Here, wines mature more slowly in large wooden barrels, over a period of years or decades, taking on incredible complexity of flavour. The best barrels will be kept for as long as 50 years before being released as a Vintage. This is obviously a cash-flow nightmare, and the IVM has introduced a scheme whereby they will pay a subsidy for each barrel which is sealed for a certain amount of time. This is a great example of how subsidies can be used to encourage producers to improve quality, as there would otherwise be a huge temptation, and perhaps economic necessity, to release wines earlier.

Tasting and Conclusion

During our week in Madeira we tasted a great variety of its wines. Although it was exciting to try the rare and expensive vintages, the revelation of the trip was the generally high standard of even the basic wines. Since Portugal joined the EU in 1986, varietally labelled wines have had to be made from those grapes (until then, ‘Sercial’ on a label indicated an off-dry style of wine, most likely made entirely from Tinta Negra Mole). Since it doesn’t appear on labels, Tinta Negra has a slightly second-rate reputation, but can make excellent wines. Blandy’s Duke of Clarence (£7.99 Buy 2 = £6.99/50cl) is a great example. Made in a rich sweet “Malmsey” style, it has a smoky, dried fruit nose, and a tingling acidity which makes it an ideal after-dinner drink for those who find most dessert wine and port too cloying. Henriques & Henriques 10 year old Sercial is off dry but with a searing acidity which makes it great served chilled as an aperitif. It is a very versatile wine to match with strongly flavoured nibbles and antipasti which can be problematic with other wines. The quality and variety of these wines makes them overdue for a renaissance, and I would highly recommend the island as a holiday destination for its scenery, wines, food and extremely friendly locals.

Christmas Trading Statement

Majestic Wine PLC

Like for like UK sales for Majestic were up 11.7% for the nine weeks of Christmas trading from 3 November 2009 to 4 January 2010.

Steve Lewis, Chief Executive, said:

“We are delighted with the growth in sales over the Christmas period.  We are encouraged by our customers’ response to the reduction in our minimum purchase to six bottles. Transaction volumes are up and we have seen a substantial increase in the number of customers trying Majestic for the first time.”

For further information, please contact:

Majestic Wine PLC
Steve Lewis
Nigel Alldritt  (Analysts)
Tel: 01923 298200
Buchanan Communications
Tim Thompson /Miranda Higham
Tel: 020 7466 5000

Majestic Wine plc investors website

Merry Christmas from Majestic

Just a quick note on behalf of everyone at Majestic to wish all our customers a very merry Christmas!

Majestic stores are open until 5pm today (Christmas Eve) and re-open on Monday 28 December. The store locator on our website has contact details and opening hours if you need them.