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	<title>Comments on: The price of wine</title>
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	<description>The latest news and articles from Majestic Wine, the UK&#039;s leading mixed case wine merchant</description>
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		<title>By: Richard Weaver</title>
		<link>http://blog.majestic.co.uk/2008/02/19/the-price-of-wine/#comment-241</link>
		<dc:creator><![CDATA[Richard Weaver]]></dc:creator>
		<pubDate>Fri, 09 Jan 2009 09:24:56 +0000</pubDate>
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		<description><![CDATA[Esther, we don&#039;t make any wine, we leave it to the experts! (Although I&#039;d love to have a go!)]]></description>
		<content:encoded><![CDATA[<p>Esther, we don&#8217;t make any wine, we leave it to the experts! (Although I&#8217;d love to have a go!)</p>
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		<title>By: esther</title>
		<link>http://blog.majestic.co.uk/2008/02/19/the-price-of-wine/#comment-239</link>
		<dc:creator><![CDATA[esther]]></dc:creator>
		<pubDate>Wed, 07 Jan 2009 18:19:45 +0000</pubDate>
		<guid isPermaLink="false">http://majesticwine.wordpress.com/?p=20#comment-239</guid>
		<description><![CDATA[does majestic wine produce their own wine or buy themm from suppliers?]]></description>
		<content:encoded><![CDATA[<p>does majestic wine produce their own wine or buy themm from suppliers?</p>
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		<title>By: Richard Weaver</title>
		<link>http://blog.majestic.co.uk/2008/02/19/the-price-of-wine/#comment-25</link>
		<dc:creator><![CDATA[Richard Weaver]]></dc:creator>
		<pubDate>Fri, 29 Feb 2008 10:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://majesticwine.wordpress.com/?p=20#comment-25</guid>
		<description><![CDATA[Phil - you&#039;re right that once you move up into the realm of fine wines, production cost is a less important &quot;direct&quot; element of cost.

However, it is also true that only the very top producers can afford some of the most expensive production equipment and methods. I&#039;m thinking in particular about the number of &#039;tries&#039;  taken through the vineyard and the manual selection of individual berries at Château d&#039;Yquem for example, or the famous story of the Château Pétrus vineyards being air-dried by a hovering a helicopter them!]]></description>
		<content:encoded><![CDATA[<p>Phil &#8211; you&#8217;re right that once you move up into the realm of fine wines, production cost is a less important &#8220;direct&#8221; element of cost.</p>
<p>However, it is also true that only the very top producers can afford some of the most expensive production equipment and methods. I&#8217;m thinking in particular about the number of &#8216;tries&#8217;  taken through the vineyard and the manual selection of individual berries at Château d&#8217;Yquem for example, or the famous story of the Château Pétrus vineyards being air-dried by a hovering a helicopter them!</p>
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		<title>By: Phil Brown</title>
		<link>http://blog.majestic.co.uk/2008/02/19/the-price-of-wine/#comment-24</link>
		<dc:creator><![CDATA[Phil Brown]]></dc:creator>
		<pubDate>Tue, 26 Feb 2008 00:45:24 +0000</pubDate>
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		<description><![CDATA[I certainly follow Richard Weaver&#039;s logic for wines in a particular price segment (up to say £10), but beyond that ?  I doubt that wine producers actually pursue cost based pricing policies, such that increasing retail prices always reflect increasing production costs implying quality.  There must be a point at which production costs top out and market pricing starts to reflect other factors such as fashion, scarcity etc.  Leaving aside any geographical variation in production costs, there is also the implicit assumption that all wine makers are equally efficient in the production process !  It would be very interesting to explore the financials of the business at wine producer level across the different geographies.]]></description>
		<content:encoded><![CDATA[<p>I certainly follow Richard Weaver&#8217;s logic for wines in a particular price segment (up to say £10), but beyond that ?  I doubt that wine producers actually pursue cost based pricing policies, such that increasing retail prices always reflect increasing production costs implying quality.  There must be a point at which production costs top out and market pricing starts to reflect other factors such as fashion, scarcity etc.  Leaving aside any geographical variation in production costs, there is also the implicit assumption that all wine makers are equally efficient in the production process !  It would be very interesting to explore the financials of the business at wine producer level across the different geographies.</p>
]]></content:encoded>
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		<title>By: Nick Comley</title>
		<link>http://blog.majestic.co.uk/2008/02/19/the-price-of-wine/#comment-20</link>
		<dc:creator><![CDATA[Nick Comley]]></dc:creator>
		<pubDate>Sat, 23 Feb 2008 14:42:38 +0000</pubDate>
		<guid isPermaLink="false">http://majesticwine.wordpress.com/?p=20#comment-20</guid>
		<description><![CDATA[Here&#039;s an interesting thought, as wine is taxed according to percentage volume of alcohol, what would happen if it were taxed at volume of production? The higher volume, the greater the tax. This would promote lower yields, higher quality, encourage smaller producers and act to mitigate poor harvests and when a producer wants to increase production they know how much tax they will be liable for for every hectalitre. Sound fanciful?]]></description>
		<content:encoded><![CDATA[<p>Here&#8217;s an interesting thought, as wine is taxed according to percentage volume of alcohol, what would happen if it were taxed at volume of production? The higher volume, the greater the tax. This would promote lower yields, higher quality, encourage smaller producers and act to mitigate poor harvests and when a producer wants to increase production they know how much tax they will be liable for for every hectalitre. Sound fanciful?</p>
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		<title>By: John Howson</title>
		<link>http://blog.majestic.co.uk/2008/02/19/the-price-of-wine/#comment-11</link>
		<dc:creator><![CDATA[John Howson]]></dc:creator>
		<pubDate>Tue, 19 Feb 2008 17:33:04 +0000</pubDate>
		<guid isPermaLink="false">http://majesticwine.wordpress.com/?p=20#comment-11</guid>
		<description><![CDATA[When we joined the Common Market as it was then, we were told that duty would be harmonised. We all looked forward to the cost of wine comming down. I wonder what happened.]]></description>
		<content:encoded><![CDATA[<p>When we joined the Common Market as it was then, we were told that duty would be harmonised. We all looked forward to the cost of wine comming down. I wonder what happened.</p>
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