UK Retailer Majestic Wine and Australian winery, Bird in Hand, are selling parcels of rare library vintages from the Adelaide-based producer, with all profits going to the Australian Country Fire Service.
The Australian wildfires have caused severe damage to many wine regions across the country – including the Adelaide Hills, where an estimated third of all vines have been lost. Bird In Hand themselves revealed that their own vineyards had been impacted by the fires, but that many wineries and small producers had come off even worse.
Majestic stated they had been in touch with their supply base across Australia to find ways of assisting those affected. The resounding message they received was “buy our wine” and “continue to visit us”. It’s a sentiment which has been echoed across the industry.
That led Buyer Beth Pearce to pick up the ‘Nest Egg’ vintage parcels from Bird In Hand. Majestic will also be offering their customers the opportunity to pick up the wines – with the profits going back to Australia.
The County Fire Service, who will be receiving the money raised by the sale, have been working tirelessly across the region in the face of the unprecedented fires.
Speaking to Australian media, Bird In Hand’s Founder Andrew Nugent said:
“We were very fortunate. Our Shiraz and Sauvignon Blanc have been affected, as have the grounds of the Bird in Hand Estate. We are extremely grateful for the outstanding work of our team and the heroic local firefighters. All purchases of Adelaide Hills wine will help producers to stay viable through this challenging period for our community.”
The Bird In Hand wines go on sale with Majestic by the case from the 6th of February.
The wines available can all be found here