Congratulations to all at Majestic, last night we were the winners of the Econsultancy award for Innovation in Multichannel Marketing.
Shortlisted against other big names in E-commerce and retail, such as Google and House of Fraser, we are delighted to have come away the winners.
This award comes as a result of the effort everybody at all 176 Majestic stores have put into local store webpages and Twitter. Whether we are tweeting about the best new wines open to try on the tasting counter or the best food and wine matches, there is always some local wine inspiration.
What the judges said: “Majestic Wine successfully integrated its in-store and web experience, giving individual stores the ability to customise their own web pages to reflect what was happening in-store. A full-bodied strategy and vintage execution which allowed branches to engage simply and directly with wine lovers in the local community, and to harness the knowledge of in-store staff online.”
[vimeo http://www.vimeo.com/37371483 w=400&h=225]