A Fine Old Time

It wasn’t so long ago that I found the idea of buying Fine Wine intimidating. It seemed like an old-boys game – a game where you need all sorts of connections to source it, not to mention a chequebook the size of Bordeaux to actually acquire it, and when you did you’d be too scared to touch it for fear of depreciative damage.

There are a good many myths and prejudices surrounding the area of Fine Wine, depriving so many of some of the most memorable bottles of wine ever produced.

Majestic have made buying Fine Wine simple and easy.

Where you would otherwise have had to buy a complete FW case, wooden or otherwise, pay duty to have it released from bonded storage and be worried about whether you could afford to open and see if it was as good as the notes had promised, the Majestic proposition is very simple.

If you just want to try a single bottle of Fine Wine, or contrast two different bottles without the hassle of having to buy an un-split wooden case, you can simply pop a bottle or two in your trolley and include it as part of your normal in-store Majestic twelve-bottle shop.

If you’d like six bottles or more of Fine Wine, online shoppers can mix and match them with the normal Majestic range.

It’s not a secret that we’re seeing a huge increase in Fine Wine sales across Majestic, portrayed most succinctly by the sheer number of cases being despatched by Clayton and Adrian from the Fine Wine Centre in St John’s Wood on a daily basis. They’re destined for Majestic stores across the country, bringing the finest wines in the world to the store just around the corner.

Fine Wine is not just for serious collectors. The earnest vigneron certainly didn’t risk his livelihood to fund the making of a wine destined never to make it into an appreciative glass.

It’s for the everyday wine-lover, looking for a new wine experience once a week. It’s for the meal that you’ve pulled out all the stops for. It’s for putting in your rack and knowing that there’s something special saved for a rainy day.

Fine Wine prices are not simply inflated to make ordinary wine more expensive. They reflect the real price of a new oak barrel, the labour cost of hand sorting the finest grapes and the genuine qualitative value of a superior standard wine. The wine was more expensive to make and can’t you just tell.

If you’ve ever wondered what a true Fine Wine tastes like, ask your local store manager to show you what he’s got. I promise you, it’ll not only make his day to get the chance to talk about them, but will also introduce you to a world of wine that transcends the drawbacks of duty, exchange rate and short-lived economic cycles.

Starting at £19.99, Fine Wine is now accessible and affordable, and we’re committed to keeping it that way.

My Wine of the Week

Our current 20% off country deals include Fine Wines as well – meaning there are some real bargains to be had, most notably in Italy.

There are so many to choose from. Promis Gaja, Brunello Banfi, Tignanello, Montesodi, Cervaro – names world-renowned for outstanding wines, and with 20% off an already low market price, the Italian superstars are quite amazing value for money.

Cometa 2007 Planeta – £25.00 or Buy any 2 Italian wine save 20% = £20.00

Fiano isn’t such a well known grape variety, but it really should be.

It gives a richness of palate that many chardonnay’s aspire to have, at the same time exuding a warmth of tropical fruits and an array of subtle acidities and colours that delicately wrap around your mouth.

This has become something of a cult wine, and it’s easy to see why. The bottle looks a little odd – you expect the contents to be a strange orange colour – but what comes out is something that you wouldn’t be able to recreate anywhere else in the world.

You can really sense the extra time and effort that went into creating such a special wine – and as relative value goes, it’s worth £20 of anybody’s money.

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