A quick look back at Majestic in 2011…
Will, Online Community Advocate
January is naturally a quieter month for the wine business after Christmas and New Year, but the Ravenswood parcel proved a success to staff and customers alike topping up their wine racks after the winter snow relented. Throughout the year other wine parcels were eagerly snapped up too, especially the German Schafer wines, Baysridge Sauvignon Blanc, and the McGuigan Shortlist wines, which also had their UK launch with Majestic staff at Kensington Roof Gardens. Watch out for more exciting web exclusives in 2012.
The pennies are still being counted for Maggies, our Charity of the Year in 2011. Fundraising highlights included the gruelling Marathon du Medoc in September and the charity raffle at the Majestic Christmas ball. Majestic also helped raise money for Wine Relief (part of Comic Relief), putting together a mixed selection of wines with 10% of sales going to the Red Nose cause.
March saw the first of a handful of award wins; Majestic, picked up two gongs at the Retail Week Awards 2011. We followed this up with another two wins in September – the IWC High Street Chain of the Year and the Decanter Readers’ National Wine Merchant of the Year. Thanks again to all you Majestic people who voted for us!
One of the main reasons for being shortlisted for these awards is our exciting calendar of in-store events. If you visited your local Majestic in 2011, you may have been invited to one of our free Wine Events. In 2011, we added Wine Walks to our events line-up, which complement the already popular Wine Courses and Wine Evenings. If you haven’t yet been to a Majestic Wine Event, you’re missing out on a free, fun and easy way to enjoy and learn about wine! Have a look at the videos below:
For Fine Wine lovers, the choice available at our Fine Wine Centre and local Majestic stores has grown ever more diverse, and the introduction of the Fine Wine Plan is a new and easy way for you to start your own Fine Wine collection. No room under the stairs? No worries, storage is taken care of at Vinothèque, a state-of-the-art facility dedicated to professional storage of fine wine.
One of the biggest events for 2011 came over the Winter period when we broadcast our first ever TV adverts, revealing what Majestic is all about to people who may not have been to one of our stores before. Here they are if you missed them:
Finally, we opened 16 new stores in 2011 from down on the Isle of Wight right up to Dundee, meaning we’re able to bring our innovative wine range, knowledgeable staff and exciting wine events to even more people across the UK.
2012 promises to be even bigger with new stores and new wines!