Majestic, the UK’s number one wine specialist, today opened the doors of its 199th UK store in Beckenham, Greater London. You can find us at 135 South Eden Park Rd, BR3 3AT.
Whilst customer numbers will be limited in-store due to the Coronavirus outbreak, the new branch still features a host of new features for local residents to uncover – including new Majestic branding, a new tasting counter and new fine wine fixtures. Free delivery via new local store vans and click and collection services are also now available.
The Beckenham store is the first new location for Majestic in over five years. The store is within an eye catching, grade listed former Chinese garage originally built in 1928.
The size of the Majestic store estate has shrunk over recent years, with around 30 store closures over the last eight years. Taking the total number back up to the 200 mark is something CEO John Colley has been keen to do. In store experience is key for the business, and is at the centre at of the new transformational strategy the business instigated following the sale of the retailer to private equity firm Fortress in December 2019.
“I’m delighted to be opening two new Majestic stores this month and I’m sure our customers – both new and existing – will enjoy the revamped Majestic experience. These are two locations we’ve had our eyes on for some time” explains Colley. “The team have worked incredibly hard, in really challenging circumstances, to get these open in time for Christmas and we’ve packed them full of some fantastic new wines, beers and spirits to help spread some joy through an unprecedented festive season. The new fine wine section in particular is mouth-watering!” .
In line with government guidance, both branches will be able to welcome customers inside this November – although Majestic is also keen to stress the range of services available for all customers through to Christmas and beyond.
“We’ve been able to adapt throughout 2020 across all our stores in the UK, and I have no doubt our teams will do the same in their new locations. Whatever we can do this winter, whether it’s free local delivery or expert advice on the end of the phone or in-store, they will be on hand.
We strongly believe there’s a real role for bricks and mortar retail in this country, and I’m delighted that we’re able to still open stores and inspire new customers – even during such a difficult time” adds the Majestic CEO.