Join Olly Smith For A Special Wine & Cheese Tasting To Raise Money For DKMS

This World Blood Cancer Day (28 May), DKMS will be hosting Wine & Cheese with DKMS, a live interactive virtual tasting which will celebrate the perfect match of wine and cheese – and the life-saving matches of blood stem cell donors with people fighting blood cancer or blood disorders.

DKMS are delighted to be joined by much-loved wine expert, and star of BBC’s Saturday Kitchen, Olly Smith, who will be leading the event and sharing his world renowned expertise to help attendees find the perfect wines to match with cheese. Olly will also be answering your questions live, so this is sure to be an entertaining and informative evening.

You can also taste along with Olly by ordering a case of wines from Majestic. The full details are below – and if you contact your local store to request the “DKMS Case” you will also receive a further 10% discount and free delivery.

The event, which will be free to attend via DKMS YouTube & Facebook channels, will last one hour during which Olly will talk you through five different wines – each easily available and affordable. The recommended ‘wine list’ and suggested cheese pairings will be available prior to the event so you can stock up!

Whilst the event is free to join, we are asking that you help us turn Olly’s perfect matches into lifesaving matches by making a donation to DKMS while enjoying your evening.

Olly said: “I am delighted to be working with DKMS on this brilliant campaign. They are a fantastic charity doing incredible lifesaving work, and I’m proud to be playing my part in the fight against blood cancer. We’re going to have great fun, enjoy some delicious wine and cheese, and maybe learn a thing or two along the way – all whilst raising much needed funds for this important cause.”

International wine judge Helen McGinn is also backing the campaign. Hugely respected for her wine expertise in TV and in print, Helen spent ten years as a supermarket buyer sourcing wines around the world, before setting up her award-winning blog (and now best-selling wine book) The Knackered Mother’s Wine Club. She is the drinks writer for the Daily Mail’s Femail Magazine and regularly appears on TV’s Saturday Kitchen and This Morning

Helen said: “This is an incredibly important cause, and I am proud to support the work that DKMS do in finding matching blood stem cell donors for people fighting blood cancer. This event is sure to be a lot of fun with Olly at the helm, and it’s not every day you’re able to say you are playing your part in helping to save lives with a glass of wine in hand”.

Every 20 minutes someone in the UK is diagnosed with blood cancer. Often their only hope of survival is a blood stem cell transplant from a stranger. DKMS works to add as many potential life-savers to the global stem cell register, so that more patients in need can find their perfect stem cell match. 

Adding each potential life saver to the register costs DKMS £40 – and the charity rely on the generosity of supporters and fundraisers to help fund its work. That’s where you (and wine and cheese) come in! By taking part in this event, you’ll be helping to give more people with blood cancer and blood disorders a second chance at life.

Wine & Cheese with DKMS will take place at 6pm on 28 May, live via DKMS’ Facebook and YouTube channels. For more information, and to register your interest, please visit

The wines featured in the DKMS Case:

  1. Pasqua ‘Romeo & Juliet’ Prosecco DOC Brut, Treviso:
  2. Villemarin Picpoul:
  3. Yalumba Y Series Viognier:
  4. CVNE Rioja Reserva:
  5. Santa Rita Medalla Real Carmenere:
  6. Viñalba Malbec/Touriga:

You can contact your local store to request the wines and receive a further 10% discount for the event, plus free delivery. Please either email or phone your local Majestic branch, and quote “DKMS Case”. 

To find your local stores details please head to here –

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