Majestic Refits Flagship Store Supported By First Ever Pop-Up

Majestic, the UK’s largest specialist wine retailer, have reopened the doors of their recently transformed flagship store in Clapham, as part of a key strategy to invest in physical stores for future growth.

The store, which takes up the ground floor of a 1920s art-deco cinema, is one of the most eye-catching in the 200 strong portfolio. Not only was the branch brought up to a high standard, with a new tasting counter, extensive fine wine area and shelving through, we also put in a large extension which will serve as a stockroom for the store and Commercial team. 

In a first for the retailer, the Clapham team were able to continue to serve customers throughout the refit programme, thanks to the use of a self contained ‘pop-up shop’, featuring a reduced core range of products for walk-in customers. The small format Majestic has proven immensely successful with customers, and will likely be part of future refurbishment plans for the specialist across the country. It was supplied by Rapid Retail.

Speaking following the soft reopening of the store, CEO John Colley said

“Clapham is one of our oldest, and most important, stores. It was incredibly important for us to bring it up to scratch for our customers. We felt an obligation to them, and to the wonderful building itself, to create a store which we can be proud of, which is exciting to shop it and showcases our bottles beautifully. With a host of new features, alongside our sharp new branding, I think we’ve done just that.”

“I’d also like to say a big thank you to our Property Teams for working through a number of tricky issues to make this a reality. Plus a special shout-out to our store manager Anani and the team, who have not only done a brilliant job of serving customers throughout in our mini-Majestic – but they’ve proven what a great tool having a moveable presence can be.”

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