IWC: High Street Chain of the Year 2011
What the judges said, Nigel Barden:
“Even though there is not significant competition in their sector, Majestic continues to do an outstanding job. Building on their successful move to 6 bottles, they have advanced significantly through their Lay and Wheeler acquisition, as well as their commercial section. Majestic has witnessed notable success online also.”
Becky from Ecommerce went along to the awards ceremony…
“One of the aspects we at Majestic pride ourselves on is excellent customer service, so to win the Decanter Reader Award of Best National Merchant for the fourth consecutive year is fantastic. Voted for by Decanter readers, we were commended for ‘quality service’, ‘knowledgeable staff’ and ‘a friendly atmosphere’. Thanks to all the people who voted for us!”
It wasn’t just the Wine Merchants being celebrated, wines from across the world received deserved praise, many of which are stocked at Majestic.
Overall our wines won: 216 medals: 8 Trophies, 6 Golds, 38 Silvers, 100 Bronzes, 64 Commendeds
A special wine mention must go to the International Trophy Winners:
Best Sauvignon Blanc under £10
Region: Nelson, to the west of better known Marlborough region.
Style & Characteristics: Blends Old World techniques with pioneering new methods to outstanding effect. Here gooseberry and floral notes lead to a clean, mineral finish.
Majestic tip: Excellent choice for white fish – ideally spiked with dill, tarragon or fennel.
Best Sauvignon Blanc over £10
Region: Awatere Valley, south-east of Blenheim (where the vines are harvested slightly later)
Style & Characteristics: The grapes are harvested at night to retain flavour and freshness, enhancing the wine’s acidity.
Majestic tip: Genuinely stands out from its similarly priced counterparts. A joy to drink alone or with scallops and pancetta, and good company.
Best Chardonnay under £10
Region: Situated in the heart of the Mâconnais, Cave de Lugny produces white Burgundy that’s fantastic value.
Style & Characteristics: Fresh and appley, citrus undertones highlight classic mineral streaks typical of this region.
Majestic tip: Delicious with hot smoked salmon blinis and the last of the autumn sun.
You can see the full Majestic Medal Winning Wines on our website here.