All Majestic stores will close at 4pm this Sunday to accommodate the world’s biggest ever blind tasting, with all 1,300 Majestic colleagues – plus partners and family – invited to take part.
The event, which will be carried out virtually, will feature four different unlabelled samples (plus accompanying nibbles), and will be run by a special mystery celebrity guest. With over 1,600 people expected to take part, the event will be the largest blind tasting ever held on record.
With two red and two white wines on taste, the organisers are promising a ‘fiendishly tricky’ tasting for Majestic colleagues – which will test their extensive WSET credentials. The vintages featured are all stalwarts of the retailer’s range and have been specially rebottled into airtight packages by BlindFaith (an online tasting event specialist) before being distributed across the 200 store estate.
Staff will then be able to vote on which wine they believe is the correct grape or region – with some special awards for winning picks.
As well as the tasting, the evening will also feature special ‘Majestic Awards’ for colleagues, alongside a number of recognitions for wines from the range – as voted for by staff. The results of these will be shared on social media. Also joining the event will be a second mystery guest, this time a Britain’s Got Talent winner, providing some further entertainment for Majestic staff.
The whole evening replaces Majestic’s usual staff Christmas Party, historically a large event which would see all colleagues from across the country descend on a party location to let off steam. With the current situation clearly putting a stop to any physical meet-ups, the team behind the event has been keen to put together a rosta which will still recognise and reward staff for their efforts throughout 2020 – even without being able to share bottles in person.
“It’s incredibly sad that we can’t get together as one Majestic team this year, but obviously everyone’s safety is far more important” explains CEO John Colley.
“However, I’m really excited about the event we have been able to put together for our colleagues. Even I don’t know what the wines are – so I’m really looking forward to closing the shop doors on Sunday and testing my taste buds against all 1000 plus of our colleagues! After an incredibly tough year, we all need to blow off some steam. I couldn’t be prouder of everyone at Majestic’s efforts, and I’m really looking forward to popping some corks this weekend and celebrating their incredible success.”