Majestic Targets “Ambitious Growth” Following £95m Sale To Fortress
Majestic Wine today confirmed it would keep all of its nationwide network of over 190 stores open, as it completed its transfer to the ownership of US firm Fortress Investment Group LLC (“Fortress”). The company also confirmed that previous boss, John Colley, had rejoined the business.
Majestic occupy a unique position as the UK’s only large specialist wine retailer, but plans were in place to close a number of stores. The business employs over 1,000 highly trained specialist staff and had annual sales of over £300m last year, including its Commercial on-trade and French divisions.
The sale has been completed with funds managed by affiliates of Fortress, who are targeting further ambitious growth for the 40 year old brand. Majestic also unveiled its first new store for over two years – at a site in Blackheath, South London – as a signal of intent.
Fortress believe getting Majestic back to what it’s done best, with a combination of stores, online and direct mail, can be the key to future growth. Newly appointed boss Colley believes the first steps are making sure the stores are filled with the right wines for this Christmas – including an extra 2m bottle stockpile brought in for Brexit.
The company is also asking all customers, old and new, to send in requests with the wines they want to see on shelves as it vows to bring back favourites lost to in recent years.
“The key to Majestic’s future is simple” Colley explained “It’s the service our people provide, backed up by a range you simply cannot get anywhere else. That connection isn’t what it should be – so we need to get the wines back in that our customers (and staff) love first. That isn’t rocket science. Customers enjoy the connection to Majestic – to our wines, to our people and to our stores. We want to look at ways we can grow that connection further and not peel it back. That means bricks, clicks and flicks.
Fortress and I see a huge opportunity in the UK over the next few years, and see Majestic as perfectly placed to take advantage. This is a fantastic country to sell wine in – the number one trading nation for vino in the world. And it needs Majestic at its heart”.
Speaking about which drinks he expected to be big this Christmas, Colley added
“English Sparkling Wine just continues to power on. I predict there’ll be record numbers of English corks being popped this December. And as a bit of a dark horse, look out for Austria – particularly their whites. Our sales are up over 70% YOY already.“
Majestic’s Recent Timeline
- Majestic Wine PLC buys Naked Wines in 2015.
- Both businesses run side by side under PLC ownership, as an AIM Stock Listing.
- Majestic roll out new services, including a new website, new national fulfillment centre and new store formats
- In March 2019 Majestic PLC announce a strategic review of the Group with the sale, rebrand to Naked or closure of Majestic Retail all as options. The Group also announce the umbrella PLC is also to be renamed Naked Wines PLC (pending board approval).
- June 2019 Majestic PLC confirm the likely sale of Majestic Retail and Commercial as a whole – rather than a partial sale/closures or physical rebrand
- December 2019 – completion of the sale of Majestic to Fortress.
Who are Majestic Wine?
Majestic is the UK’s Specialist wine retailer. We operate a network of over 190 stores across Britain, plus two in France.
There is no minimum purchase shopping with us. Majestic stocks over 1,100 different wine, spirits and beers online and in-store.
Majestic’s key strength is our 1,000 highly trained, empowered staff giving a seamless experience between face to face, online and subscription retail. We have market leading data and expertise to ensure our customers find their perfect bottle in our extensive range.
Majestic Commercial operates as a seperate on-trade supplier that helps businesses to make their wine lists more profitable by offering nationwide buying and scale with local delivery, expertise and training.
Who are Fortress?
Fortress Investment Group LLC is a leading, highly diversified global investment manager with
approximately $40.9 billion of assets under management as of June 30, 2019. Founded in 1998,
Fortress manages assets on behalf of over 1,750 institutional clients and private investors worldwide across a range of credit and real estate, private equity and permanent capital investment strategies.
As of June 30, 2019, we had 902 asset management employees and 204 investment professionals, at our headquarters in New York and our affiliate offices around the globe.
Fortress was advised by the RBC Capital Markets team led by Andrew Diggles. Jackie Newstead and Tom Brassington led the Hogan Lovells team, serving as Fortress’s legal advisors.
For further details or to request an interview, please contact
Majestic media contact: Jack Merrylees. email@example.com 07920264268