Majestic’s Definition range triumphs at awards
With SATs in the news, students knuckling down for exams and even Eurovision, this month is all about tests and competitions. May is very important for the wine trade – May is the month of results!
Yesterday, the results of the International Wine Challenge (www.internationalwinechallenge.com) and Decanter World Wine Awards (www.decanter.com/decanter-awards) were announced. Each wine competition attracts over 15,000 entries – all tasted by a line-up of masters of wine, sommeliers, critics and buyers. After vigorous rounds of judging, the top wines are awarded Gold, Silver, Bronze and Commended medals.
We’re delighted to announce that our own-label Definition range has scooped up 24 medals! And even better news, two of them have won Gold medals! Definition Chardonnay 2014 and Definition Rioja Reserva 2009 both won Gold medals at the IWC. A fantastic result! It’s great recognition for our first-ever own-label range and it’s all down to the support and expertise of our brilliant buying team. Some other Definition star performers…
Definition Chablis – Silver medal at DWWA
Definition Sauvignon Blanc – Silver medal at IWC
Definition Malbec – Silver medal at DWWA
Definition Pinot Noir – Silver medal at IWC
Definition was launched back in Autumn with 12 wines. Majestic’s Buyers were tasked with finding the best wine that represents the definitive style of the region. The Definition range – their findings – is now made up of 14 wines, priced between £7.99 – £13.99. The two new wines which we’ve just added are Definition Pouilly Fumé and Definition Chianti Classico. If you’ve not tried any (or all!) of our Definition wines, they’re available in stores and online here.
Since its launch in Autumn, sales of Definition have hit the £5 million mark! It’s not just the competition judges that have enjoyed the range, our customers seem to be enjoying them too!
A great set of results for Definition, but that doesn’t mean we can sit back and relax. Here at Majestic, we’re always working hard…ideally with a glass in hand!