Penfolds Cellar Collection

We’ve teamed up with Penfolds to offer an amazing opportunity for you to store your wine in splendour. We’ve put together an exclusive case for an incredible price with some of their classic wines.

Landing PageBanner

Penfolds’ history goes back as far as South Australia itself. Established by Dr Christopher Rawson Penfold in 1844 at Magill, near Adelaide, their early speciality was fortified wines and brandy. That all changed in 1950, when their chief winemaker Max Schubert visited Europe. He had gone to learn about sherry in Spain, but decided to make a stop out of his way in Bordeaux before he returned home.


He returned inspired, bringing new techniques and putting new oak barrels to use in fermentation to help bring out the complex characters of Shiraz, and began blending fruit from Magill and Morphett Vale near Adelaide. The first vintage of Grange, named after Dr Penfold’s cottage, was made in 1951, and was taken to be a ‘dry port’ rather than wine owing to its intensity. In 1957, Schubert was told to stop making it. Instead, he took production underground, and released the wines years later when they were hitting maturity.


It became the first Australian wine to be recognised internationally as collectable, and the 1952 and 1953 vintages are still drinking well!

Today, Grange represents the best Shiraz & Cabernet Sauvignon from across South Australia, blending furit from Kalimna in Barossa with that from Clare, McLaren Vale and more. Over the years, Penfolds have added to their portfolio, often using the Bin numbers from the winery stock keeping system to identify the wines.


We’ve partnered with Penfolds to bring you an exclusive case showcasing the range and quality of the Penfolds collection and demonstrating Penfolds’ expertise with single and multi-regional blends. Available online only at until 3pm Tuesday 14 April or whilst stocks last, this is a case that no fans of Australian wine should miss.


Plus – for a limited time only – when you buy a Penfolds Collectors Selection Case, you’ll qualify for an incredible offer on a sleek Haier Wine Cellar to store these wines in the splendour they deserve!

No Comment Yet

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.