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Don’t spend too little, don’t spend too much.

Sticking to this simple rule is a great place to start when buying wine. We’d say don’t spend less than £6, but don’t spend much more than £15. Think of it as the Sweet Spot.

There’s only 45p worth of wine in a £5 bottle

In a £5 bottle of wine, most of your money goes on things you can’t taste – the glass bottle, the cork and tax. Once you’ve paid for all of those, there’s only about 45p left to spend on wine.

Spend £10 and you get £2.80

When you spend more than £5, the extra money you spend goes straight into the wine. You get SIX TIMES more when you spend £10.

Above £15 and your money goes into branding and marketing – things you can’t taste

You can get great wines for more than £15 but there’s a higher chance that your money is paying for things like branding and advertising.

Want to try it for yourself? We’ve got a cracking deal for you

There’s no substitute for trying it yourself, so we’ve put together an absolutely cracking deal to get you started.

Get the deal

What you’ll get
6 hand-picked, top rated wines for just £74.94 £59.94. Save 20% with our mix-six discuont.

Each one right in the sweet spot – guaranteed to give you more bang for your buck.

You’ll be getting £12.49 worth of wine for just £9.99 a bottle.

As always you’ll also get:

• – Money back guarantee – no quibble, no questions asked. Just email, call or pop into your local store.
• – FREE delivery to your door
• – Or Click & Collect from your local store

What have you got to lose? Nothing…literally nothing!

*VAT and Duty rates as 04.01.2017, based on wine at 12.5% ABV