This winter, Majestic is rolling out a new way of tasting with our expert store staff – to help you discover new tastes with confidence.
Wine is incredibly subjective and incredibly complex. It’s why so many of us find it difficult to confidently pick the right bottle. Infact, according to a study by the Wine and Spirits Education, 70% of Brits lack confidence in choosing and recommending a bottle of wine.
That’s why, for forty years, Majestic has been training colleagues to be that expert voice in helping their customers select the perfect bottle. We’re one of the leading wine educators in the world, and have over 300 colleagues sitting WSET qualifications this year alone.
But during a year where more and more of us have had to stay at home, accessing that face to face expertise has been difficult. So we’ve dusted off the camera, opened some bottles and put our store staff centrestage in a brand new series of videos now available online.
Each piece features a member of Majestic staff from across the business; whether from stores, buying, product training or elsewhere – talking candidly and expertly about a wine they love. It’s a chance to get inside the bottle with members of the Majestic team from all over the country, including Master of Wine Beth Pearce featured here..
The videos are short and snappy – around 60 seconds long – to just give you the top level key points around wines you may not have tried (or you may even uncover some new insights about a much loved old friend). All the staff featured are highly trained and hold industry recognised qualifications.
The first videos will be released this December across Majestic’s social media channels, with more promised for 2021 and beyond!