Help! I normally buy estate-bottled wine. More and more I see in supermarkets and other outlets, wine brought in bulk from New Zealand, South Africa, and Australia and bottled in the UK.
A contentious topic but in short – yes, bulk wine can be equal to estate-bottled wine.
Bulk wine still has a reputation as being sub-par quality, but in this day and age that’s becoming more of an archaic thought. It tends to be the larger producers who ship wine in bulk because it can significantly reduce cost. Because producers aren’t paying to move glass bottles across the ocean, they are able to move much higher volumes (bottles take up lots of space!). While the cost savings may seem insignificant on a small scale, they can really add up – which means that customers can actually get a better quality wine at a given price. Another benefit is that bulk wines being moved long haul tend to be quite stable.
With all that said, it really comes down to individual producers. Just because a wine is estate-bottled doesn’t necessarily mean it is going to be a fantastic bottle. Equally, just because you grab a wine shipped in bulk doesn’t mean it will be of lesser quality. It really comes down to the care and attentiveness that goes into creating world- class wines, which can arrive here in bottles or in bulk.
Don’t believe us? Give our NEW Devil’s Creek a try. It did not arrive individually bottled, but we guarantee you will love it.
From the award-winning winery behind the Russian Jack – which just grabbed Decanter Magazine’s Platinum – Best in Show: Best Value Sauvignon Blanc – comes Devil’s Creek Marlborough Sauvignon Blanc 2016. Over 10,000 wines are entered in the Decanter Wine Awards every year, and only 34 of them are awarded Best in Show – so you can be assured the family behind Devil’s Creek know a thing or two about crafting excellent Sauvignon Blanc.